Why it belongs with PPC
Conversion rate is one of the biggest drivers of ad profit. If your listing turns 10% of visitors into buyers instead of 7%, the same clicks bring in about 40% more sales. Your ACOS drops, your profit per click rises, and the extra sales help organic rank.
Because we’re paid on profit, a better listing is in both our interests. So we review conversion as part of managing your ads, not as an upsell.
What’s included
- Keyword research for titles, bullets and backend search terms, using your own search term data from the ad account.
- Title and bullet rewrites that lead with what buyers search for and care about.
- Image and A+ content review, with a brief for your designer or ours.
- Conversion tracking by product, so we can see what a change actually did.
Where we start
We start with the products where the ad spend is highest and the conversion rate is lowest. That’s usually where a listing fix pays back fastest.