Amazon PPC agency
Amazon ads that grow your profit, not just your ACOS report.
We manage your Sponsored Products, Sponsored Brands and Sponsored Display campaigns against one target: the profit your Amazon account makes. And we get paid on that profit, not on how much you spend.
Why a "worse" ACOS can pay you more
Illustrative numbers: $25 product with $10 profit per unit before ads. See the full worked example.
The problem
Most Amazon agencies are paid to spend your money.
The standard agency fee is a percentage of ad spend. So the agency earns more when you spend more, whether or not that spend makes you money. And most agencies report ACOS and TACOS, which tell you how efficient your ads are but not how much profit they made.
ACOS hides profit
A 15% ACOS on a thin-margin product can lose money. A 35% ACOS on a high-margin product can be your best investment. ACOS alone can't tell the difference.
Spend-based fees reward spend
If sales hold steady with less ad spend, you're better off. Your agency's invoice gets smaller. That's a conflict of interest built into the contract.
Organic sales get ignored
Ads push sales velocity, and sales velocity helps organic rank. Agencies judged on ad metrics alone have no reason to care what happens to your organic sales.
What we do differently
We manage to profit, and we're paid on profit.
| Typical Amazon agency | PPC for Profit | |
|---|---|---|
| Main target | ACOS or TACOS | Profit per product and total account profit |
| How they're paid | Percentage of ad spend, often with a minimum | Share of the profit we help create |
| If you can cut spend and keep sales | Their fee goes down | Your profit goes up, so ours does too |
| Product costs | Rarely asked for | Needed from day one: we can't manage profit without them |
| Organic sales | Outside their remit | Part of the result we're paid on |
| Monthly report | Clicks, CTR, ACOS, ROAS | Profit by product, with the ad metrics behind it |
How it works
Four steps from first call to profit share.
Profit audit
We map your unit economics: price, product cost, Amazon fees and ad cost for every ASIN. You see which products and campaigns make money and which lose it.
Agree the baseline
Together we set a profit baseline from your recent trading history, adjusted for season. Our share is only paid on profit above that line.
Run campaigns to profit targets
Each product gets a target based on its margin and its goal: launch, grow or harvest. Bids, budgets and keywords are managed against those targets.
Report profit every month
One clear report: what the account made, what changed and what we'll do next. Our invoice is worked out from the same numbers you see.
Services
Full Amazon advertising management.
Everything you'd expect from an Amazon PPC agency. The difference is the number we're all working towards.
Amazon PPC management
Day-to-day management of Sponsored Products, Sponsored Brands and Sponsored Display campaigns, run to profit targets per product.
Read more →Amazon profit audit
A free review of your unit economics and ad account that shows which products and campaigns make money, and which lose it.
Read more →Listing optimization
Titles, bullets, images and A+ content improved to convert more of the traffic your ads pay for.
Read more →Product launches
Launch campaigns with an agreed budget, a time limit and a clear route from investment to profit.
Read more →Pricing
Two ways to pay us. Both tied to profit.
Advertising profit share
A small monthly base fee plus a share of the profit made from your advertised sales. Good for brands that want to start with the ads alone.
Account profit share (our preference)
A small monthly base fee plus a share of the growth in your total Amazon profit, from paid and organic sales together. We win only when your whole account wins.
Latest from the blog
Thinking about profit, not ACOS.
Why ACOS is the wrong target for your Amazon ads
ACOS measures ad efficiency, not profit. Here's how chasing a low ACOS can cost you money, and what to target instead.
Read more →The problem with agencies that charge a percentage of ad spend
Percentage-of-spend fees pay an Amazon agency more when you spend more. Here's why that's a conflict of interest, and what a better model looks like.
Read more →How Amazon PPC affects organic sales, and why we get paid on both
Ads can build the sales history that supports organic rank. Here's why judging PPC on ad sales alone misses part of the return.
Read more →